Is There a Difference Between Service and Service?

Frida Ghitis: The concept of serving others as a final goal is beautiful, but not appealing to me. How do you prevent it from just becoming exactly what he's saying? She says if the person has day-long sense of joy and they are working at giving that to others, well, that would encapsulate all of the spirit of service. Ghitis: I think everyone loves a cheerful giver; when we have a deep bond with someone, we're going to give them something in return.