(Sponsored) The future of in-game ads, in-app purchases and beyond
The GamesIndustry.biz Microcast
Mobile Game Development - What Are the Challenges?
Meta Audience Network recently commissioned IDC who were a major international market research firm to survey, was it more than 500? I think mobile game. All about game business decision makers across 17 countries. So we commissioned and worked with the IDC to and consequently developed our ads, IAP and beyond research report in an effort to uncover insights and growth strategies for gaming businesses on a global scale. We wanted to answer three primary questions. One is what role should in app ads play in a developers and monetization mix. Then number two, which player acquisition strategies are effective in changing in a changing app ecosystem. And then number three, how are mobile game businesses thinking about future monetization and growth
