Season 2, Episode 8: T-Mobile / Sprint
Acquired
00:00
From Macaw to T-Mobile: A Telecom Evolution
This chapter explores the transformation of Macaw Cellular into influential telecom giants, including T-Mobile, highlighting key figures like John Stanton and Terry Gillespie. The narrative outlines strategic acquisitions and mergers that reshaped the U.S. wireless market, covering T-Mobile's challenges and innovative approaches amid competition. Finally, it emphasizes the distinctive leadership style of T-Mobile's executives, illustrating their impact on the company's branding and customer engagement strategies.
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