The Importance of Brands in the Direct to Consumer Space

The parent company of Express is the company that acquired Benobo's. For Walmart, and again, I'm not close to this situation at this point, but for Walmart, my belief would be that they're just done. It might have, you could argue that it worked out for Walmart in total, but how they shepherded these brands and how the outcomes for these brands didn't work out objectively.

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