How the Campaign Was Developed

Insights and marketing is really a match made in heaven. On this week’s episode, host Jess Gaedeke is joined by Erin Cohen, Senior Director of Consumer Insights and Intelligence, and Rachel Vares, Director of Brand Marketing, Advertising and Content at CIBC, to discuss how deep consumer insights and seamless collaboration between insights and marketing fueled the bank’s latest brand campaign, helping transform financial uncertainty into trust, authenticity, and brand confidence.