A LOAD OF BS ON SPORT cover image

033: John Cleese & Rory Sutherland on creativity and play

A LOAD OF BS ON SPORT

00:00

Comedy Writing - The Very Best Comedy on the Very Best Advertising

I'm interested in how creativity is judged differently in your respective worlds. Hathing in a creative ideas seems to me more clinically judged in comedy writing, i suppose, if the audience laughs, tick. In advertising it feels more opaque. You can win lots of back slapping awards, maybe your peers think you're rather smart, but often no one remembers the campaign. There are about 20 or 30 films which are just endlessly re watchable. Theare people who love pythen faten and the literal minded don't get it. To bring us back to mc, gilcrist the left hemisphere demands solute certainty, and the right hemisphere exists to understand context, ambiguity and the unexpected.

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