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Getting Started With GA4: A Practical Approach
Social Media Marketing Podcast
The Truth About Google Analytics
There are no digital analytics platforms that I've seen at least that are 100% perfect. Reality is it's probably never going to match one to one. But if you can get it to say it's 5% off, you can kind of live with that. If you're seeing a really huge difference, you might want to take a look at where your GA4 tracking code is deployed on the site.
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