Fifa 2022

Free-to-play developers have learned from the video game publishers some of those tricks of crescendo marketing. You now see, for example, with Fortnite or with Riot Games League of Legends a game we're going to talk about in a minute. And that is really how you can imagine FIFA being where when FIFA today if went free to play, you can imagine they actually tie it into like the natural seasons and do you want to buy the battle pass for this year? That's an amazing thing.