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22min chapter
Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit
Lenny's Podcast: Product | Growth | Career
Navigating Facebook's Growth: Strategies and Onboarding
This chapter explores the pivotal role of Facebook's growth team in shaping innovative strategies that prioritize user engagement and retention. It discusses the significance of activating users effectively through streamlined onboarding processes and data-driven metrics, such as the infamous 'seven friends in ten days.' The conversation also highlights the evolution of growth tactics from mere marketing to integrating social impact and collaborative product development, showcasing how understanding user behavior is central to sustainable growth.
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highlights
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