How To Know If TikTok Shops Is Right For Your DTC Brand (w/ Jordan West)
The Andrew Faris Podcast
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The Rise of Social Commerce
This chapter explores how social commerce, particularly via platforms like TikTok, is reshaping the buying experience through influencer marketing and direct response strategies. It examines the effectiveness of TikTok Shops for brands and discusses the integration of live shopping into retail, highlighting the permanence and growth potential of social commerce in the market.
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