How to Get to Product Market Fit and Go to Market Fit at Augury

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Within the machine health space it took us about a year and a half from going from basically changing the majority of our customers to hitting our first seven eight figure deals within that space. Once we hit all those things you described before we kind of started declaring product market fit and in parallel we were obviously building ourselves in joint marketing, so forth but then the focus of the product team became more sustaining and enhancing what's already there versus pivoting innovating.

Our guest today is Artem Kroupenev, VP of Strategy at Augury.

Augury is a leader in a category they helped to define known as “machine health.” The company sells products that combine hardware, AI, and SaaS within industrial manufacturing.

Artem joined the team at the very beginning of its journey and helped shape strategies for how the team measured product-market fit, go-to-market, and eventually, a strategy for designing a brand new market category they could compete in.

In our conversation today, we dive deep into measurable product-market fit and category-creation strategies. Artem shares particular wisdom on:

Augury’s storyboard-based approach to product vision
How to sell to a limited pool of customers
The REV (revenue, engagement and value) model from measuring product-market fit
When founders should start exploring creating a new category to operate in

You can follow Artem on Twitter at @artemkroupenev You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.