"I can't help myself. Usually not in public, but I look at an argument that John makes and deep down the core of my brain I know he's right and I'm wrong, but I can't help himself which is going to be the case here," says CNN Tech editor-in-chief Mike Downey. "You probably will not get a trademark for big bicycles. We're talking about inherently distinctive marks." He adds: "Unless it is literally like pink bicycles.com".

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