Sports Illustrated and Pete Roselle

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In 1963, just three short years later, the magazine Sports Illustrated names Pete Roselle. First ever non-athlete that it had ever named Sportsman of the Year. The only way anybody's going to write about us is if we make their job easy and put the stats right in their hands every day. David Letterman: NFL keeps a tight grip on the narrative.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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