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The NFL
Acquired
Sports Illustrated and Pete Roselle
In 1963, just three short years later, the magazine Sports Illustrated names Pete Roselle. First ever non-athlete that it had ever named Sportsman of the Year. The only way anybody's going to write about us is if we make their job easy and put the stats right in their hands every day. David Letterman: NFL keeps a tight grip on the narrative.
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