#243 How To Generate INBOUND Leads on LinkedIn (simple 3 step process)
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Introduction
The first step to attracting ideal clients inbound through LinkedIn is your profile. Your profile page has to clearly show what you do, how you help and then perhaps build some trust with testimonies and reviews that we see in a minute. So it's got to convert visitors from just browsing to taking the action and dropping you a message or whatever next step is that you want them to take. The top profile banner image takes up a lot of real estate on the desktop and the mobile view. For example, I use red and white in the top part, top left, I've got webchoishuk.com's address.
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