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Optimizing SEO and Building a Strong Team
Discussion on the significance of maintaining SEO during business declines and insights on building and growing a successful team of almost 30 people, focusing on setting clear expectations and identifying and filling gaps in the team.
βIn S3 E12 of COT, Ron and Ash sit down with Arthur Root, Founder and CEO of Nostra AI, as he discusses his journey from starting an e-commerce business to developing a personalization engine focused on enhancing site speed and customer experience. The conversation highlights the importance of listening to brands for feedback, optimizing user experience to compete with major platforms like Facebook, and the significant impact of deploying Nostra on e-commerce metrics. Case studies demonstrate improved conversion rates with faster loading times, emphasizing continuous improvement and collaboration with brands to achieve better results. Arthur's insights underscore the value of prioritizing user experience and leveraging tools like Nostra to enhance performance in the competitive e-commerce landscape.
π’ Embrace a solution-oriented mindset to identify and address customer pain points.
π Prioritize customer feedback to constantly improve products and services.
π Leverage partnerships to expand reach, gain expertise, and drive innovation.
π― Set clear and focused goals to guide decision-making and track progress.
π Simplify business processes and strategies to enhance efficiency and clarity.
0:00 - Intro
β1:11 - Arthur's background in starting an e-commerce business and working on personalization tools.β
3:02 - Launching a personalization engine and the importance of listening to brands for feedback.β
6:03 - Evolution from a personalization tool to focusing on site speed and customer experience.
β9:08 - The impact of deploying Nostra on e-commerce metrics like site speed, conversion, and revenue.β
11:05 - Importance of optimizing user experience to compete with big companies like Facebook.
β13:16 - Case study with Facebook showing improved conversion rates with faster loading times.β
15:09 - Emphasizing continuous improvement outside of the ad account for better results.
β17:05 - Collaboration with brands to test and optimize performance using Nostra.β
21:57 - Companies struggle with profitability, impacting the entire business.β
24:16 - Concerns about traffic being driven by major platforms like Amazon and TikTok.β
26:04 - Predictions about changes in internet processes over the next decade.β
28:06 - Importance of site speed for SEO and utilizing an Edge delivery engine.
β30:04 - Addressing the issue of crawl budget with static content on websites.β
31:01 - Shopify's SEO limitations compared to other platforms.β
33:01 - Long-term approach needed for SEO success.
35:04 - Building organic search traffic over time.
β37:12 - Importance of having a good team for business growth.β
39:01 - Emphasizing the need for rigorous expectations in managing employees. Sponsored by: π Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. π https://motionapp.com/chewonthis π¨ Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. π https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
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