From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO)
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Navigating Early Sales Challenges
This chapter focuses on the intricacies of developing a pricing model and sales strategy while acquiring the first hundred customers. It highlights the balance between product value recognition and client willingness to pay, alongside the importance of consultative sales processes in platform-based businesses. The narrative also explores the complexities of scaling a sales team and transitioning from single product offerings to comprehensive platform solutions, emphasizing the need for founder engagement and tailored customer relationships.
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