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Ep.52 Rethinking Book Publishing with Lucy McCarraher

The Dent Podcast

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Producing Collateral and Creating a Published Ecosystem

This chapter discusses the production of various types of collateral, such as white papers and reports, and highlights the importance of creating a published ecosystem that includes books, white papers, and regular blogs. It emphasizes the benefits of involving the senior leadership team in business content creation and explores successful book launches, offering tips to maximize their impact. The chapter also introduces Lucy, from Rethink Press, who shares her services and encourages aspiring authors to seek help and support.

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