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Tesla’s Full Self-Driving Woes

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The Importance of Full Self-Driving in Tesla's Future

Elon Musk has said publicly that the thing that separates Tesla from its competitors is full self-driving. He says the difference between it being worth a lot of money and being worth basically zero is fullSelf-driving. How important is it to the future of the company that they get it right? It's vital, I mean, if you think about the car industry traditionally is not the most high-margin production is notoriously difficult.

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