Saju and Artem's Unexpected Discoverion

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Saju and Artem had gone from figuratively and literally sweating over gym hardware to riding high on one of the biggest tech successes of the year. But they discovered that 90% of their users are not using for running or cycling. They were like, what? What's going on here? Then we learned that they are using our product for just walking. Saju had equated user uptake with achieving their mission. This is why discovering such a huge disconnect worried him. If that triangle becomes distorted and you don't act, all three points will ultimately point in one direction. Failure.

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

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