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Saju and Artem's Unexpected Discoverion
Saju and Artem had gone from figuratively and literally sweating over gym hardware to riding high on one of the biggest tech successes of the year. But they discovered that 90% of their users are not using for running or cycling. They were like, what? What's going on here? Then we learned that they are using our product for just walking. Saju had equated user uptake with achieving their mission. This is why discovering such a huge disconnect worried him. If that triangle becomes distorted and you don't act, all three points will ultimately point in one direction. Failure.