Unzipping American Apparel with Sasheer Zamata and Jared Goldstein | 86
The Big Flop
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Ethics and Irony at American Apparel
This chapter explores the paradox between American Apparel's ethical image and the grueling realities of its workplace culture, including long hours and a toxic environment. It also humorously critiques the founder's controversial decisions and reflects on the intertwining of celebrity culture and marketing during the mid-aughts.
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