The Importance of Ideas and Seeking to Improve The Ideas You Have as an Entrepreneur Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #434
I Love Marketing
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The Importance of Having Better Ideas
"The better idea is going to be the better movie," he says. "It seems to me that, you know, improvements in execution are really going to be responsible for incremental gains" The control piece of marketing lingo like direct mail letter or a video should not be considered good enough; it's important to seek out new ideas and improve existing ones.
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