Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Choosing Media: Broad Reach for Showmanship, Targeting for Salesmanship
Orlando outlines how different media strengths suit either showmanship or salesmanship and the risk of creative laziness from targeting.
Play episode from 35:00
Transcript
