Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Choosing Media: Broad Reach for Showmanship, Targeting for Salesmanship

Orlando outlines how different media strengths suit either showmanship or salesmanship and the risk of creative laziness from targeting.

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