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10 Proven Ways to Build an Audience [Special Episode] (370)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Power of Web Content 2.0
The juice that I was using prior to you was my CMO position, right? So I would get speaking engagements and we would pay for sometimes to have a booth and a speaking engagement or sometimes I would just get a speaking engagement at an industry conference. What was it called? Web content 2.0. Michael Silverman's event. That was something I thought it was.
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