Episode 088 - Copywriting MasterClass With Parris Lampropoulos
Copywriters Podcast
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Gradualization Is a Way to Gradualize a Problem
"We normally don't like to sell prevention, right? Gary Halbert said people will empty out their bank account to cure a problem they have, but they won't pay a nickel to prevent some. But in this case, the word prevent was important because I'm not ready to tell them I can cure it," he says. "I have to lay some more groundwork and dazzle them with some stuff and prove things."
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