(Sponsored) The future of in-game ads, in-app purchases and beyond
The GamesIndustry.biz Microcast
00:00
3 Core Elements to Drive Your Gamer Acquisition Strategy Forward
I would think about it this way. To drive your business model forward, you should focus on three core elements: maximizing, evolving and building. So for now to maximize monetization, try testing ad placements with players in mind and prioritize rewarded video when considering the future of best practices. And then in our chat today, we've covered ways to diversify your monetization mix and build a balanced player acquisition mix. I wanted to highlight a few ways that the developers we surveyed explored new avenues for monetization beyond IAA and IEP.
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