2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Effective Leadership In Marketing Organizations

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Aligning Objectives and Key Results with Key Performance Indicators

Exploring the symbiotic relationship between objectives and key results (OKRs) and key performance indicators (KPIs) in strategic decision-making, illustrating their crucial role in achieving organizational success through real-world examples.

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