David Burkus: Friend of a Friend
David Burkus is a best-selling author, a sought-after speaker, and an associate professor of leadership and innovation at Oral Roberts University. His TED talk has been viewed over 1.8 million times, he is a regular contributor to Harvard Business Review, and he’s now listed on Thinkers50. He’s just released his new book, Friend of a Friend*.
Key Points
- Networking should not just be about meeting total strangers.
- Constantly providing value to your network doesn’t mean you have to be close friends with everyone.
- It’s impossible to maintain close ties with everyone in your network.
- Don’t just rely on close connections, because they’re likely in the same circles as you.
- Weak ties are more likely to provide valuable information.
- When networking, it’s fine to start with your close connections to warm up, but you can’t stop there.
- Don’t let your connections get too dormant — regularly engage with them.
- Follow people on social media to know what’s going on in their lives, and then send them a personal message.
- Make your inner circle diverse to be sure you’re getting the wide-ranging insight you need.
- A diverse network will give you information you wouldn’t otherwise have.
Resources Mentioned
Book Notes
Download my highlights from Friend of a Friend in PDF format (free membership required).
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