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Trillion Dollar Sticker Shock? Let's All Get Over It

Ones and Tooze

CHAPTER

The Economic Impact of Philip Morris's E-Cigarettes

Philip Morris International says many countries could end sales of combustible cigarettes within 10 to 15 years. E-cigarettes have become increasingly popular in recent years as an alternative to classic cigarettes. That 35% is the basis of Philip Morris's claims to investors and shareholders that it should be considered an ESG company.

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