Google's Loss Aversion to Risk

Google's position as a near monopolist in search means it has too much to lose to risk cannibalizing itself until and unless it becomes clear someone else might need it. Ex-Googler, Pravin Seshadri, wrote that while two of Google's core values are respect the user and respect the opportunity, in practice, the systems and processes are intentionally designed to respect risk. The innovation challenges at CorpTAC will only get worse as a risk tolerance will go down.

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