2min chapter

Planet Money cover image

We Buy a Superhero 7: Collectibles (Live Show!)

Planet Money

CHAPTER

Leaving Money on the Table

We're selling each of them for the identical price of six dollars and 99.99 cents. You sell your marginal comic book for more than your marginal cost, and that's profit. But as any entertainment company can tell you, if you just sell an average product to an average fan, you're leaving money on the table. If there are collectors, you have to give them objects to collect. Here's where music would go. Dickett, ticke, t ticket t tickt. Tickett, tiock, ticKE, tick. I stops to feel like art at some point. Feels a little cynical, robert, but yes, ok.

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