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James DeJulio, Tongal // Future of Hollywood & Advertising, Impact of AI on Creative Work & Who Wins The Streaming Wars?

Creator Lab - interviews with entrepreneurs and startup founders

CHAPTER

The Incentives - Is That a Big Mistake?

The company's revenue model was project-based, and the incentive systems broke it. "I'm my personal incentive is to try to charge Procter and Gamble as much money as I can," he says. He adds that his incentives were to keep as much of that money as possible in terms of margin. 'And then whatever I can do to get the job done'

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