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19min chapter
Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
Mobile Dev Memo Podcast
The Evolution of Retail Media
This chapter explores the complexities and growth of retail media, emphasizing its transformation since the early days of display ads on e-commerce platforms like Amazon and Walmart. It highlights the pivotal role Amazon has played in the digital advertising arena, shifting perceptions of retailers to include powerful advertising capabilities. The discussion also addresses the balance between data-driven strategies and creative marketing, reflecting on the challenges and opportunities that retail media presents for both established and emerging brands.
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