Military Toys Boost Sales in China

Military focus is also allowing Chinese toy firms to seal lucrative tie-ins with domestic movie franchises. A string of patriotic blockbusters with military themes had become smash hits in China over recent years. Hard core military fans have begun making stop-motion animated films that reenact historical battles using military block toy sets. On e-commerce platform, Taobao, figurines based on The Battle at Lake Changzinn and Operation Red Sea are top sellers.