
#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes
Why That Worked – Presented by StoryBrand.ai
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Is There a Lack of Accountability?
The easiest thing to do and the safest thing to do is to be fluffy with outcomes. The reality is that allows for a lack of accountability. If there's an organization that operates off o fluffy, hand waving, generalized you know that we're going to be the best. And without that outcome, the organization drifts to fluffy kinds of activities.
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