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Rethinking the “Three Generations Rule” with Josh Baron and Rob Lachenauer

Family Firm Institute Podcast

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The Negatives of Self-Fulfilling Prophecies of Dangerous Things

The idea that somehow family businesses are more fragile and that families who have wealth are doomed to failure is where we really take issue with this concept. The self-fulfilling prophecy of it. Making a business last for 100 years to three generations is really hard. It's just not saying that there's something inherently broken or wrong with family companies.

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