The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 477: The Top Interview Questions to Ask VP of Marketing Candidates with SaaStr CEO and Founder, Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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What Do You Think the Marketing Budget Should Be?

A marketer can only answer this question if you give them information about the company. Once they know your arror to day in their air in a year, ask, how big a team we need? This is another one to see how closely marketing works with sales. What have you done to increase win rates? If marketing seize their job as helping the sale steames work with sale steam, they will have done a ton of things to increase wind rates. There's so many things marketing can do that don't even get noticed by customers. The best marketers are always thinking about generating more leads or opportunities. They blame it on an lack of clothes and not enough money. But the truth is

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