Behind the Money: Inside Moët Hennessy’s crisis
Unhedged
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The Struggles Behind the Luxury Facade
This chapter examines the contrast between the opulence of the Paris Olympics, backed by LVMH, and the financial turmoil faced by its Moët Hennessy division. It investigates the poor sales, strategic missteps, and demographic shifts affecting the brand's performance and discusses the internal challenges that have transformed Moët Hennessy from a profitable leader into a financially struggling entity. The chapter also critiques the prior leadership's decisions and the broader implications for LVMH's luxury portfolio amidst changing consumer behaviors.
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