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SERP’s Up | What exactly is "helpful content"?
SERP's Up SEO Podcast
How to Optimize Your Content for Search
Google is able to do and they've done this with feature snippets for years. They add that kind of ability into meta description sometimes. Sometimes if I'm looking up like a list of best Star Trek costumes to wear or whatever, sometimes the meta description will actually be the bullets from the article. So essentially what they're saying is that like you wrote some content. Cool. We can serve it on search in a way that's useful. The format of the kind of a call, the usability of that content is part of what's helpful.
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