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2min chapter
Collaborative Data Science in Business - Ioannis Mesionis
DataTalks.Club
Understanding Paper Click and Optimization in Digital Marketing
This chapter explores the concept of digital departments and delves into the world of paper click (PPC) advertising. It covers how PPC works, the cost per click, and the importance of optimizing ad placement, as well as briefly touching on SEO results and keyword pricing on Google.
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