Creative trends in mobile games - August 2024
two & a half gamers
Trends in Mobile Game Advertising
This chapter dissects recent trends in mobile game advertisements, emphasizing authenticity and the use of recycled ideas. The speakers critique creative strategies, discuss innovative game mechanics, and examine the challenges within the gaming industry.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/gsLQ6GCNksg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:59 Creative Trends Overview for August 2024
05:53 Innovative Game Concepts and Trends
08:59 Celebrity Endorsements and Their Impact
12:04 The Evolution of Game Creatives
15:01 AI and Its Role in Game Development
18:04 User-Generated Content and Its Influence
20:59 Trends in App Marketing and User Acquisition
23:58 Analysis of Current Game Ads
26:57 The Future of Game Creatives
30:00 Final Thoughts
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The gaming industry is seeing a shift towards innovative game concepts that engage players.
Celebrity endorsements can significantly impact game marketing and user acquisition.
AI is becoming increasingly important in game development and marketing strategies.
User-generated content is influencing game trends and player engagement.
Current game ads are evolving to include more dynamic and engaging content.
The trend of using celebrities in ads is growing, but the cost-effectiveness is still a concern.
Game creatives are becoming more sophisticated, utilizing various media formats.
Understanding player psychology in marketing strategies is crucial.
Trends in app marketing are shifting towards more personalized and targeted approaches.
The future of game creatives will likely involve more integration of AI and user-generated content.
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Please share feedback and comments - matej@lancaric.me
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshesCreative trends in mobile games - August 2024
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