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100 PROOF Live: Moonbirds Mythics Launch + Michael Bouhanna
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Sotheby's's Art Blocks Engine: A Strategic Perspective
Sotheby's has now really leaned in as you've been alluding to Michael into the generative art space. Historically traditionally we are doing only secondary market work working directly with the collectors on dealers galleries. Here we are acting like a first market gallery in a sense that we help the artist in the production of the works. We find the partners to be helping with the the conception and until the sale itself going through the go to market the strategy the marketing the communication extra.
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