How to Write a Ton of Content Around That?

Sally Kohn: How do people think these things through? Well, user intent. So it just started like kind of clicking like someone putting best tours in LA. They're not a hundred percent sure what they want, right? And when you're doing your keyword research and you see that best hotels in LA has like, you know, 25,000 monthly, right? But then best pet friendly hotels in LA have 1200. It doesn't matter if the best hotel in LA is like angels sing to you and like they take you on a cloud to your room. You can't stay there if they don't allow pets. The big one always going to be bigger than the small ones