Pete Pachal is committed to empowering professionals and organizations of all sizes to harness the transformative power of AI in media. He believes that the democratization of AI tools in journalism and communications allows small and mid-sized businesses to compete with larger players by enabling affordable and strategic content creation that was once the domain of expensive agencies. Through direct training, tailored resources, and actionable strategies, Pete ensures that his audience is equipped to adapt quickly, maintain quality, and embrace innovation in a rapidly shifting landscape.

Central to Pete’s work is his emphasis on maintaining editorial integrity and transparency as AI becomes increasingly integrated into content workflows. He warns against the mass production of low-quality, clickbait material and instead advocates for meaningful human involvement at key stages of content creation and review. By teaching professionals how to use AI as an active thought partner, he enables them to leverage technology to elevate their work, drive engagement, and uphold ethical standards.

To learn more about adapting to the AI era in journalism or PR, visit his website. If you’re interested in hands-on learning, explore Pete’s specialized courses: AI Upgrade for Journalists and AI Upgrade for PR and Media Professionals. These offerings are designed to help you stay ahead, sharpen your skills, and thrive in a media world transformed by artificial intelligence.

For the accessible version of the podcast, go to our Ziotag gallery.

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