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212: Dagobert Renouf — The Emotional Journey of Entrepreneurship

The Bootstrapped Founder

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How to Build Credibility With Your Audience

Start thinking of audiences, people you care about. Then build credibility with that and then build whatever the fuck they want. That's your special skill. For you to think that you understand what their problem is without talking to your customers isn't arrogance in some way. I feel like also, I come from a product background and everything was like solution, solution, solution but nobody talked about the problems. It always was a, yeah, something that you just kind of thought you knew, and then you built. But obviously, the best info products, the best books, well, they come from somebody understanding exactly who to talk to and then listening and then building what people need.

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