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Strategic Thinking in Dativis Projects
i've had the fortune of working with you on a few dativis projects where you are specifically hired to do the discovery in strategy sessions before any kind of designing beginsthing. Can you give us an idea of what the sessions are that you have looked for before a data project, and then what wat you do during them? Well, i think first of all, a lot of the time datofis projects are not always seen as marketing projects. And people associate the sort of strategic processes that i go through with marketing. So it's becoming more and more relevant to set out and define those strategic fundamentals at the start of every kind of creative project - even if it's light touch