Choiceology with Katy Milkman cover image

Happiness: With Guests Scott Harrison & Mike Norton

Choiceology with Katy Milkman

CHAPTER

The Effect of Habitual Spending on Happiness

In a series of surveys and experiments, researchers found that for most people, giving makes you happier than spending on yourself. People who spent on themselves basically had a regular day. It's not that surprising because we spend on ourselves all the time. But imagine instead, like going to Starbucks, getting a coffee, and then giving it to somebody else. The person's going to smile, and thank you. You didn't really need that coffee.

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