This week, Mark sits down with Rachel Allday, co-founder of Abode Luxury Rentals, managing nearly 200 high-end properties across Park City, Jackson Hole, and Sun Valley. Rachel shares how she and her husband built their company from scratch 18 years ago—long before Airbnb existed—and what “luxury” really means in today’s short-term rental market.
In this episode:
- How Rachel turned creativity into growth, from her first “wedding invite” mailer campaign to managing $10M+ estates
- What defines luxury: authenticity, maintenance, high-touch service, and staff-to-property ratios that ensure perfection
- Why attention to detail wins: triple inspections, white linens, local touches, and hospitality that feels human
- The importance of team culture, shared accountability, and never settling for 95%
- How Abode achieves consistent five-star reviews through inspections, standards, and guest-first thinking
- Marketing insights: why professional photography, consistent staging, and aspirational imagery matter
- VRMA’s impact on her business growth, profitability, and network of mentors and peers
Rachel also opens up about her role on the VRMA Board of Directors, where she’s helping shape the next generation of education and professionalism in the STR industry.
Connect with Rachel: abodeluxuryrentals.com
Follow Abode Luxury Rentals on Instagram
Catch Rachel at VRMA International in Las Vegas
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Episode Sponsored By:
STR Search
STR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com
