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Why Kasim Is No Longer a PPC Marketer and How CTR Might Not Matter Anymore

Perpetual Traffic

00:00

The Return on Ad Spend

The best part is to our roaz was cut in half. So we went from nearly 550 roas to it to about two 50 roas. Will you explain why that's good? I so the return on ad spend is ametric. That some people hyper focus on. But if you're spending money on people only looking for you already, you're not going to acquire a noo customer. You're just paying for the sale that most likely we'll get anyway.

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