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Cyber sloppiness, and why does Google really want to hide your IP address?

Smashing Security

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Online Tracking and IP Protection

This chapter examines online tracking, the concept of IP protection, and Google's proposal to hide users' IP addresses through a two-hop proxy system. It raises concerns about the trustworthiness of the companies operating the proxies and questions Google's intentions. Additionally, it discusses Google's plans to replace third-party cookies with a new tracking mechanism and the impact it will have on privacy and the ad industry.

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