Why Netflix Bet on Wrestling, The Future of Watching Sports, Recapping a Week at the World Economic Forum in Davos
Sharp Tech with Ben Thompson
The Significance of Shoulder Content in Sports Entertainment
This chapter discusses the concept of shoulder content and its importance in sports entertainment, using examples from Netflix's 'Drive to Survive' series and WWE. It explores the connection between shoulder content and attracting viewers and advertisers, as well as the potential impact of live content broadcasting on advertising. Overall, it emphasizes the significance of shoulder content in engaging audiences and expanding market reach.
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