10min chapter

Sharp Tech with Ben Thompson cover image

Why Netflix Bet on Wrestling, The Future of Watching Sports, Recapping a Week at the World Economic Forum in Davos

Sharp Tech with Ben Thompson

CHAPTER

The Significance of Shoulder Content in Sports Entertainment

This chapter discusses the concept of shoulder content and its importance in sports entertainment, using examples from Netflix's 'Drive to Survive' series and WWE. It explores the connection between shoulder content and attracting viewers and advertisers, as well as the potential impact of live content broadcasting on advertising. Overall, it emphasizes the significance of shoulder content in engaging audiences and expanding market reach.

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